Because of Covid-19 lockdown, PSG fans couldn’t go to the Parc des Princes anymore. As football lovers, they’ve never been so frustrated to watch the game home alone.
ALL - ACCOR LIVE LIMITLESS
The Home Stadium · Activation
Context
Challenge
How to recreate magic around match days during the pandemic and show how far ALL - Accor Live Limitless is willing to go for its members?
Solutions
The Home Stadium.
We surprised an ALL member PSG fan by bringing the Parc des Princes and Pauleta into his house during a game to reward him for his loyalty.
