ASPETAR

We Stand Behind You - TV Ad

Context

Aspetar, the official medical partner of Paris Saint-Germain, aimed to increase awareness of its partnership with the club and reinforce its position as a global leader in sports medicine.

Challenge

How to promote medical services to a young, high-level athletes audience in a modern and engaging way? 

Solutions

We Stand Behind you. 
A film promoting Aspetar’s unique services by showing the clinic’s role in the performance development of 5 PSG players behind the scenes, throughout every step of their careers : the ups and downs, not matter how hard it gets. Aired on beIN Sports, ESPN and social media, the campaign targets athletes worldwide.