With the launch of Call of Duty: Modern Warfare 4, partly set in Korea, Activision wanted to reignite excitement around the franchise and reconnect with the French gaming community.
CALL OF DUTY
Chez Pape · Brand experience
Context
Challenge
How to make Modern Warfare 4 an unmissable cultural moment in France, spark conversations and get players excited about Call of Duty again?
Solutions
Chez Pape.
We teamed up with Pape San, aka the Mayor of Seoul, to create an immersive pop-up experience, transforming a traditional Parisian grocery store into a Korean convenience store.
Hidden behind the shelves, a secret door led to a Seoul-inspired PC Bang where fans could play Modern Warfare 4 multiplayer ahead of its worldwide release and challenge their favorite creators.
