Recycle Your Ex Sneakers · Digital Campaign


Sneaker retailer Courir wanted to launch a creative campaign for Valentine’s Day mainly aimed at a feminine audience.


How to create a meaningful and relatable content by hijacking the love stories usually used in the Valentine’s Day campaigns?


Recycle Your Ex Sneakers.

A Courir Valentine’s Day campaign offering people who just broke up with their partners to recycle their ex’s sneakers left behind. Because if your exes don’t deserve a second chance, their sneakers do. To do so, people could bring back their ex’s sneakers in recycling bins available in some of Courir stores. With this campaign we found a way to create a content that is both insightful and meaningful & that breaks with Valentine’s Day traditional messages.