FÉDÉRATION FRANÇAISE DE RUGBY

Soyons Bleues.

A campaign celebrating the power of the collective, mixing lifestyle codes with rugby’s raw identity: the field, the territory, the team. Three emblematic players — Manae Feleu, Marine Ménager, and Pauline Bourdon-Sansus — are portrayed alongside supporters of all ages from amateur clubs across France, embodying a nation united behind Les Bleues. The men’s team joins the movement with Grégory Alldritt, amplifying the resonance of the message.
“Soyons Bleues” reclaims a phrase long spoken in the masculine and reframes it in the feminine plural — modern, inclusive, and unapologetically bold. A statement that breaks clichés, elevates women’s rugby with its own aesthetics, and inspires the next generation.
The campaign lives across the Paris metro, OOH in Bordeaux, Lille, and Toulouse, and social media.