American online fashion platform GOAT partnered with French football club Paris Saint-Germain as the club's official style partner.
GOAT
Le Dressing · Social Media Campaign
Context
Challenge
Through its partnership with Paris Saint-Germain, GOAT aims to increase its brand awareness, especially in the European market where the brand is less known. And to clarify its offerings, making it clear that GOAT sells sneakers, luxury apparel, and accessories through both primary and resale markets.
Solutions
Le Dressing.
A lifestyle video capsule hosted by rap journalist Mehdi Maïzi, guiding 5 club players in choosing an outfit composed of lifestyle pieces specially selected for them – and available for the general public to shop on goat.com. This exclusive experience in a shopping station specially created for the occasion will allow players to discuss the evolution of their style, their inspirations, and their favorite pieces from a unique fashion curation. The online shopping experience turned into a real-life shopping experience proves the audience they can find outfits on GOAT, from head to toe.
Episode 1 with Achraf Hakimi
Episode 2 with Randal Kolo Muani
Episode 3 with Ousmane Dembélé
Episode 4 with Warren Zaïre-Emery
Episode 5 with Bradley Barcola
