Acquired in 2023 by Alexandre Mulliez, Fabien Lazare, and Pierre Gasly, the small club FC Versailles aims to become an inspiring lifestyle brand for GenZ.
KAPPA
FC Versailles Home/Away 24-25 · Social Media Campaign
Context
Challenge
Marking the beginning of a new era and the club's rebirth through the launch of its first jersey in collaboration with its new equipment supplier Kappa.
Solutions
A jersey launch campaign (photo shoot & film) that plays on the contrast between a naturally noble, romantic, and classic chateau setting and a much more modern universe with the intrinsically streetwear DNA of the football jersey.
To pay homage to FC Versailles' royal heritage while adding a lifestyle layer with a stylized photo treatment, thus highlighting the jerseys - designed in collaboration with Ted Philipakos (Venezia FC, Athens Kallithea) - as exclusive fashion pieces.
The duality between tradition and modernity showcases the romanticism of a small football club that relies on the nobility of its aesthetics to stand out and make noise, thanks to its image and beyond its sports results.
