Acquired in 2023 by Alexandre Mulliez, Fabien Lazare, and Pierre Gasly, the small club FC Versailles aims to become an inspiring lifestyle brand for GenZ.
KAPPA
FC Versailles Home/Away 24-25 · Social Media Campaign
Context
Challenge
After our first jersey campaign went viral, the entire jersey stock sold out. For the restock, FC Versailles wanted to place a stronger focus on women and confirm its status as the coolest small club, while Kappa aimed to continue inspiring audiences with a polished creative direction.
Solutions
A jersey launch campaign (photo shoot and film) that contrasts an urban setting with a preppy girl from Versailles, featuring an artistic direction that is both poetic and raw.
