Acquired in 2023 by Alexandre Mulliez, Fabien Lazare, and Pierre Gasly, the small club FC Versailles aims to become an inspiring lifestyle brand for GenZ.
KAPPA
FC Versailles Third 24-25 · Social Media Campaign
Context
Challenge
After our first jersey campaign went viral, the club had to confirm its status as the coolest small club with its Third 24/25 jersey, while Kappa aimed to continue inspiring audiences with a polished creative direction.
Solutions
A jersey launch campaign (photo shoot and film) that features the 24/25 Third in both the castle environment and an urban setting to pay homage to the duality of the club: its royal roots but also its more modern side.
