Kappa becomes the new kit sponsor of OGC Nice, an iconic Ligue 1 club with a strong heritage and a growing international presence.
KAPPA
OGC Nice 25-26 Jerseys · OOH, Press & Social Media
Context
Challenge
Both brands wanted to make a strong statement and kick off a new era rooted in the spirit of dolce vita, blending sport, style, and local identity.
Solutions
A three-shoot campaign: one focused on players and supporters, and two lifestyle shoots. All captured at the core of Nice’s DNA — its stadium, the Vieux-Nice, and the Riviera. By merging the passion of the pitch with the elegance of Mediterranean living, the campaign marks a new chapter for Kappa and OGC Nice, elevating the jersey as both a symbol of belonging and a fashion statement.
Film Home: https://youtu.be/PGuEATt7lk8
Film Third: https://youtu.be/V0Vc_FWz4GA
