In 2025, Kappa becomes the new kit supplier of OGC Nice, an iconic Ligue 1 club with a rich heritage and a growing international presence.
KAPPA
OGC Nice 25-26 Jerseys · OOH, Press & Social Media
Context
Challenge
Both brands wanted to make a strong statement and kick off a new era rooted in the spirit of dolce vita, blending sport, style, and local identity.
Solutions
A campaign told through three shoots, each rooted in the world that inspired the jersey. The Home celebrates the heart of the club: its stadium, players and supporters. The Away pays tribute to the façades of Vieux-Nice, echoing their cream, ochre and green tones, and is captured in the neighbourhood’s winding streets. The Third, in blue and orange, comes to life on the Riviera, between sea and sun.
Three jerseys, three expressions of Nice’s identity, where football meets the Mediterranean way of life.
