UEFA Women’s Euro 2025 marks a turning point: French audiences are showing growing interest in women’s football and its leading athletes. At the same time, Nike is building a new generation of muses — athletes who go beyond performance to embody culture, confidence and influence.
NIKE
Chez Sally x Nike · Influence
Context
Challenge
Move beyond the pitch. The goal: shift the narrative from pure performance to something more fashion-forward, cultural, and emotionally resonant — all while speaking authentically to Gen Z.
Solutions
Chez Sally x Nike.
A new narrative format rooted in culture, not campaign. We partnered with Gen Z icon Sally to host an exclusive interview with Grace Geyoro and Elisa De Almeida — two of France’s most inspiring players.
Released during the Euro, the two-part content (a 25-minute YouTube episode + short-form Instagram Reel) explored what it means to be a female footballer in 2025 — touching on identity, style, media visibility, and personal expression.
Shot in an intimate, editorial tone, the project positioned Nike as a cultural ally — not just a sports brand — while creating a space for real, generational conversation.