August 2024. The French capital is hosting the Paris 2024 Games, in the most elegant and audacious way in the history of the Olympics.
OLYMPICS
Paris Is Your Playground - Stunt
Context
Challenge
Emerge during the Games in a content saturated environment and renew the image of the I.O.C
Solutions
Paris Is your Playground.
An out-of-home activation that brings the Olympic experience off the field by hacking Parisian street furniture and turning it into real sports installations for local populations to engage with and encouraging them to practice sport during Paris 2024.
Installed in Paris and Saint-Denis in front of the Stade de France and designed by Stéphane Ashpool (Paris 2024 Team France’s kit designer), the structures are an ode to giant children's games made for every generation and for everyone in Paris to play in the city.
