AUTOHERO X PARIS SAINT-GERMAIN

Whenever, Wherever · TV Ad

Context

In 2021, Autohero, European leader in the used-car market, becomes a Paris Saint-Germain partner in order to penetrate the French Market, as the eyes of the world are on the Parisian club with the arrival of Lionel Messi.

Challenge

How to grow awareness around Autohero on the French market and make it a top of mind used car sales brand?

Solutions

Whenever, Wherever

A TV commercial showing the ease of a used-car purchase on the Autohero website… When you want, where you want.