Because of Covid-19, Accor couldn’t promote its hotels brands anymore as business trips and tourism were on hold.
WOJO
Le Bureau Des Princes · Digital Campaign & Event
Context
Challenge
How to leverage the ALL - Accor Live Limitless x Paris Saint-Germain partnership to make noise around a hotel group during the pandemic?
Solutions
Le Bureau Des Princes.
We found out that the Accor Group had a co-working brand in its portfolio yet unknown to the public : WOJO. As teleworking was becoming a major shift in the way people were working, we wanted to show them that Accor was shifting its model too by offering new services for people who were looking for new places to work from. To do so, we used the ALL - Accor Live Limitless x Paris Saint-Germain partnership to launch a WOJO coworking pop up in the Parc des Princes. During 4 days, alone or with their team, people could work remotely in the iconic Parisian stadium.
