WOJO X PARIS SAINT-GERMAIN

Le Bureau Des Princes

Context

While business trips and tourism were on hold because of Covid-19, Accor shifted its business model by promoting its coworking brand: WOJO.

Challenge

How to create noise around WOJO and make it a top of mind coworking brand?

Solutions

Le Bureau des Princes

We leveraged the ALL - Accor Live Limitless x Paris Saint-Germain partnership by launching a WOJO coworking pop up in the Parc des Princes. During 4 days, alone or with their team, people could work remotely in the iconic Parisian stadium.